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EthniFacts' syndicated PICAT survey views today’s dissonant marketplace through a lens of culture and personality to offer:​

  1. A framework for understanding cross-cultural attitudes and behaviors

  2. Insights into the leading edges of consumer and civic behavior

  3. Common ground insights among diverse communities of identity

Using the ICA (InterCultural Affinity) Model to predict consumer behavior:

PICAT 2024

Personality and InterCultural Affinity Tracker

PICAT Icons 2024
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