EthniFacts' syndicated PICAT survey views today’s dissonant marketplace through a lens of culture and personality to offer:​

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1. A framework for understanding cross-cultural attitudes and behaviors

2. Insights into the leading edges of consumer and civic behavior

3. Common ground insights among diverse communities of identity

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• Click here to see Being American insights from H3 PICAT 2025.

• Click here to see personal & social identity insights from H3 PICAT 2025.

• Click here to see economy & spending insights from H3 PICAT 2025.

• Click here to see Bad Bunny & deportation insights from H3 PICAT 2025.

• Click here to see influencer & identity insights from H2 PICAT 2025.

• Click here to see crowd culture insights from H2 PICAT 2025.

• Click here to see brand loyalty & celeb purchase impact insights from H3 PICAT 2024.

• Click here to see spending insights from H3 PICAT 2024.

• Click here to see culture content insights from H3 PICAT 2023.

• Click here to see companies & social issues insights from H3 PICAT 2023.

• Click here to see economy & mental health insights from H3 PICAT 2023.

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Using the ICA (InterCultural Affinity) Model to predict consumer behavior:

• ICA Can Predict Hot Trends: Track Ambicultural Behaviors Before They Go Viral!

• 1st Party Database Optimization for Culture & Personality: Digital Enhancement

• Understanding ICA Segmentation in Politics & Social Issues Leads To Optimal Messaging