PRESS ROOM

EthniFacts challenges outdated assumptions and provides structure and metrics to provide innovative direction to connect with all consumers.  These media releases reflect some of our important milestones:

Consumers Want Want Companies to Unite People PICAT Oct 2020

Young Latinos A Generation of Change Sept 2020

MRI-Simmons, EthniFacts Culture Suite Press Release

MRI-Simmons, EthniFacts Launch Culture Product Suite to Target Consumers through a Cross-Cultural Lens

MRI-Simmons, EthniFacts Personality Profiles Empower Targeting Based on Consumers’ Innate Desires, Aversions

The Marketing Journal: The Opening of the American Mind          

Telemundo FAM Study presented at Ad Week

Racing Toward Diversity

Latino PLUS+ Identity LatinWorks and EthniFacts

Wine Bloggers Announce the 2nd Annual EthniFacts Diversity Scholarship

NBC News Coverage of Tipping Point

PR Newswire: Nielsen and EthniFacts Introduce ICA Segmentation to Understand Total U.S. Cultural Landscape

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