​ETHNIFACTS EMPOWERS ACTION AT THE
​INTERSECTION OF PERSONALITY AND CULTURE​

Who Buys | What Sells | Why

CULTURE

 

Personality is at the root of why consumers act, even if they can't articulate why. Personality based marketing allows you to:

  • Identify personality traits of your best consumers

  • Influence consumers to act using personalized content

  • Predict most likely additional customers

What is Big 5 Personality Theory? (VIDEO)

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Take our Big 5 Quiz (SURVEY LINK)

  • See your results and how Big 5 personality theory can guide your targeting and content creation.

EthniFacts mission through the Pancultural Genome Project is to break down and identify the cultural DNA within communities and across communities that drives consumer behavior. 

Unlike many models, EthniFacts provides guidance for ALL consumers, not just those that may check a certain box on the Census.

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Inter-Cultural Aggregation (ICA: Intercultural Affinity Aggregation)

Guidance across the spectrum of those that embrace or reject things outside their root culture. 

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Intra-Cultural Segmentation (AFS: Ambicultural® Fluidity Segmentation)

Fluidity within one culture across the identity spectrum with the "Ambicultural®" middle being the preferred destination. 

 

EthniFacts challenges outdated assumptions by diving deep into behavioral
indicators, modes of contextual and situational identity, and innovative
demographic constructs to identify and operationalize personality and cultural
adjacencies. Its analysis of personality and ethnic identity and behavior is grounded
in rigorous statistical data and unique tools and conceptual models.

 

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